What it marks
The profile. Name. Picture. About. Not every AI-assisted vocal on a human act. A human with a real face who used a tool is a different case from a generated persona.
Wanna plai?
Spotify stamped the profile, not the song.
Sep 18, 2026. Mid-September rollout. The badge is on the act. Recs are the price of hiding.
Live this month
AI Persona is a face rule. It is not a chart rule.
Spotify said the badge would land mid-September on artist profiles, Search, and track rows. It marks an identity that looks generated and does not represent a real person. Default editorial and algorithmic recommendations stay off unless a listener already follows that act. Self-disclose in Spotify for Artists and the badge says you told them. Wait and the badge still lands. It just says they had to look.
What it costs
Out of personalized recs by default. Verification is already closed to profiles that primarily look like AI personas. Listeners can still find you. The store will not hand you the homepage.
What we do
SIVA is a named artist-bot with a face and a split sheet. No cloning a living act. Tell us what a human did. We deliver the file. The store decides the badge.
What you do
- If the act is a generated identity, say so on the profile. Do not wait for a review team.
- If a human is the act and AI is a tool, fill No AI or AI-assisted on upload. That is a track field. It is not the same as AI Persona.
- Do not clone an existing artist to look human. That is a removal, not a badge.
- Fully AI still ships. Recs are not a promise. Delivery is.
- You do not pitch all day. We curate and email. You push a button.
The badge is already moving. Put the truth on the act first. Then make the next one.
PLAIGROUND takes none of the royalties. Artists keep 100% of their royalties. The account is free. There is no monthly charge on the free account.
For artists who’d rather be making the next one than reading a distribution agreement.
The song is finished. Push the button.
Upload once. Get paid everywhere. PLAIGROUND takes none of the royalties.
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