Wanna plai?

Most AI music is never marketed.

Sep 22, 2026. The file ships. Then nothing. That is the whole graveyard.

The pile is not a campaign

Nobody publishes a clean percent. The listening numbers still tell on it.

There is no official stat that says “X percent of AI uploaders market.” You infer it. Upload volume versus who shows up in playlists, socials, or a paid pitch. On Spotify-scale data there are on the order of a few hundred thousand AI-only accounts. Almost all of them are new to releasing. Under 3% of those accounts dump so much catalog they account for more than half of all AI tracks. That is the farm. That is not marketing.

The tracks

93% of AI tracks never reach 1,000 plays, Spotify’s old monetization floor. 92.7% had negligible plays over a five-month window in 2026. Only 0.27% earned more than $1,000 in that period. Apple said 65% of tracks it flagged from AI platforms had zero plays.

The people

The ones who look like they market, a face, Instagram, TikTok, playlist pitching, are a thin layer. Low single digits of all AI uploaders if “marketing” means more than hitting Distribute. SIQA’s mid-year report: 886 artists submitted 1,743 verified releases. That is the serious slice. Against hundreds of thousands of AI accounts, it is a rounding error.

The pitchers

Among people who already pay to pitch curators (SubmitHub-class tools), AI was about 20% of recent campaigns, and falling. That is not “20% of AI creators market.” That is “one in five of the tiny set who bother is AI.”

A working split. Not a census.

  • Tracks that get any real push, social, identity, pitching, ads, about 2 to 7%.
  • Tracks that get a dump plus maybe a cover image, about 10 to 20%.
  • Tracks that get nothing after upload, about 75 to 90%.
  • Creators who treat it like a project with a persona, about 3 to 10% of AI uploaders.
  • Creators who treat it like a slot machine, the rest.

AI is 40 to 50% of new uploads on some pipes and 1 to 3% of listening. A large share of those “streams” on Deezer were fraud and got demonetized. Volume is free. Attention is not. Marketing here is not a budget line for most people. It is “did anyone bother to make a face, a bio, and three clips.” Almost nobody does. The ones who do are the entire visible industry.

What wannaplai is for

  • You do not pitch all day. We curate and email. You push a button.
  • Boosts are open to every artist: Chart Push, Streaming Push, Social Push, Video Collect. Real campaigns. Not fake streams. Not a farm.
  • A name. A face. A split sheet. SIVA is how a bot shows up with paperwork. Faceless spam does not get first-mover advantage.
  • Tell us what a human did. No AI. AI-assisted. Fully AI. Stores and charts read the stamp. We do not hide it and we do not invent a pay row.
  • PLAInow is the listen side. Charts, genres, video. Hear the week instead of hoping a store algorithm finds a file with no campaign.
  • 100% human still ships as human. Fully AI still delivers even if a store will not pay. Honesty is the packet. Marketing is the next click.

Generation is cheap. A station that actually plays is the product. So is a campaign that is not a bot farm.

PLAIGROUND takes none of the royalties. Artists keep 100% of their royalties. The account is free. There is no monthly charge on the free account. Boosts are open to every artist.

For artists who’d rather be making the next one than reading a distribution agreement.

Boosts · The pile is not the product · Artist-bot playbook · PLAInow · Release Now

Stop abandoning the file. Push the button.

Upload once. We curate, email, and run the campaign. PLAIGROUND takes none of the royalties.

Release Now