A week before
Teaser clip
Post a short piece of the song. A few seconds is enough. No need to explain the whole thing.
Caption starter. A little piece of the song, before the week gets loud.
Hook idea. Hear it before release day.
Ideas only
Plan the posts for release week.
A simple week of posts around the song. Nothing to buy. Use a clip, a line, and the link when it is out.
The week
One post idea for each part of the week.
Pick the ones that feel like you. Skip the rest. These are starters, not a schedule you have to finish.
3 days before
Behind the scenes, lyric card, countdown
Show where it came from. Put one line on a card. Then say how many days are left.
Caption starter. Three days. A look at how it came together, one lyric, and a countdown.
Hook idea. The line I kept.
Release day
Release day link post
This is the post with the link. Say it is out, and let people play it.
Caption starter. It is out today. Here is the link if you want to play it.
Hook idea. The song is up. Come listen.
The days after
Fan reposts and a thank-you post
Share the posts fans already made. Then say thank you, in your own words.
Caption starter. Thank you for playing it. If you posted it, I am sharing you back.
Hook idea. You showed up. This one is for you.
Words you can borrow
More caption starters and hook ideas.
Change them so they sound like you. A caption is the line under the post. A hook is the first line people see.
- Caption starter. Saving this one for the people who stay.
- Caption starter. Made it. Now I am letting it go.
- Caption starter. If one line sticks, tell me which.
- Hook idea. Before you scroll, listen to this.
- Hook idea. One clip. Then the whole song.
- Hook idea. Out today, if you want it.
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